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This Privacy Notice explains how The Generation Poetry Project collects and uses personal data. If you have any further questions, please contact privacy@generationpoetry.com.

This policy was last updated on: 14th August 2019


Who Are We?

‘We’ refers to The Generation Poetry Project. This is a trading name and trademark of Massi Tedeschi Consulting Limited. Our registered address is (Sam Rogoff & Co.) 67-169 Great Portland St, London W1W 5PF.

We conduct global research into how language and ethics are changing and help organisations and individuals learn about the implications of these changes on their world. A school for and about communication in our times.

For European Union data protection purposes, when we act as a controller in relation to your personal data, our Company No is 8430605.

We might control your personal data for the following reasons. Keep scrolling to find out more about why we collect your data, how we use it, and how we store and protect it.

  • If you take part in research we carry out as part of our work.

  • If you have expressed interest in our services or our media content.

  • If you’ve received communications from us.


If you take part in research carried out by The Generation Poetry Project

The Generation Poetry Project conducts research with people (often referred to as ‘research respondents’) as part of our work.

Most of the time we use recruitment agencies (‘recruiters’) to find and make contact with suitable research respondents. Recruiters keep databases of people who have given consent to be contacted for research purposes. The recruiters we use comply with GDPR and the Data Protection Act 2018.

Sometimes The Generation Poetry Project contacts potential research respondents directly, using publicly available information such as LinkedIn or company websites. We will only continue to communicate with people who express interest in participating in the specified research. The individual’s data will not be used for any other purpose.

When first contacted, by either a recruiter or The Generation Poetry Project, potential respondents are made aware of the type of research being conducted, who it is being conducted for and when it will be taking place.

If you have agreed to participate in research, the recruiter passes contact details (name, email, phone numbers) and any personal details required by the study to The Generation Poetry Project. For example, this may include your age or type of job. We use this data to prepare for the session and contact you in case of an emergency.

Before the session begins, The Generation Poetry Project asks you to sign a consent form which explains the purpose of the research and the types of data being recorded, for example video or audio recordings. The consent form asks for name, address, contact number and signature. We collect this information to verify your consent to participate in the study, your acknowledgment of the study’s conditions, and your receipt of any incentive. We keep consent forms for up to 10 years to provide proof of your consent to participate in the research and to verify your identity should you request access to your data.

As part of its work, The Generation Poetry Project analyses and processes the data you share during the session. As part of this process, your data will be anonymised (given a code) or pseudonymised (given a false name) to prevent further identification. We store any documents that link identifiable personal data to processed data in a secure location, kept separate from the work itself, and accessible only to specific employees.

If at any time before, during or after the research session you no longer wish to participate and would like your data to be removed from the study and The Generation Poetry Project’s archives, please notify a member of The Generation Poetry Project in person, contact the recruiter who initially contacted you or email privacy@generationpoetry.com. The Generation Poetry Project will erase all of your data.

The Generation Poetry Project sometimes uses third parties to help process the data collected, such as transcription and translation services. All third parties we use comply with GDPR and the Data Protection Act 2018. Data is transmitted using secure upload links and is never shared with further parties.


If you have expressed interest in our services or our media content

 If you submit your details to request more information about our services, The Generation Poetry Project uses your data to contact you regarding this enquiry. 

If you use our services or sponsor our research, The Generation Poetry Project uses your contact details to communicate previous or current project information and discuss potential new work.

The Generation Poetry Project may contact prospective clients or sponsors using publicly available information (such as LinkedIn or company websites) or information received consensually (for example, by the exchange of business cards).

The Generation Poetry Project does not buy or sell client data. Any third parties contracted to assist with New Business initiatives do so in a GDPR compliant manner.


If you have received communications (digitally or physically) from The Generation Poetry Project

 From time to time, The Generation Poetry Project may send communications to individuals or companies whom The Generation Poetry Project feels would have legitimate interest in receiving them. For example, these might be findings from our research, new podcast episodes, books you might find interesting, magazines and journals we’ve published or contributed to, or invitations to events we’re hosting.

If you no longer wish to receive communications from The Generation Poetry Project, please email privacy@generationpoetry.com stating the communications you no longer wish to receive or use the unsubscribe link provided within the communication or on our Web site.


Your rights as a Data Subject

Anyone whose data The Generation Poetry Project holds (data subjects) has the right to know about any and all of the data The Generation Poetry Project holds about them. You can request this information by emailing privacy@generationpoetry.com.

You also have the right to:

  • Have incorrect, inaccurate or out-of-date data corrected or updated

  • Restrict the use of your personal data, by specifying what it can and cannot be used for

  • Have any or all of your data erased from our systems and archives, at any time

  • We do not make use of automated decision making or profiling, nor do we provide services which require data to be transferred in a portable format.

To contact us about exercising any of these rights, please email us at privacy@generationpoetry.com

You can find full details of your personal data rights on the Information Commissioner’s Office website at www.ico.org.uk.

You are also entitled to make a complaint to the Information Commissioner’s Office which you can do by visiting www.ico.org.uk. Whilst you are not required to do so, we encourage you to contact us directly to discuss any concerns that you may have and to allow us an opportunity to address these before you contact the Information Commissioner’s Office.

This policy was last updated on: 14th August 2019